設計文章 │ 視覺設計

來自義大利的Concreate Studio教你精準製作手工海報!

作者/ 黑秀網-許阿枒
2014/05/26

手工海報能不能做出電腦排版的質感呢?當然可以!但是既然要精準,為何不直接用電腦做?很簡單,因為無法單純用視覺去解釋其他感官,例如觸感。本篇文章將介紹來自義大利的Concreate Studio,相信看完他們為Trip in Fashion品牌設計的案例,你也會想動手試試手工的趣味!

Concreate Studio被時尚旅行品牌邀請,參與規劃品牌Logo、識別系統與印刷物。第一件設計物,他們決定先製作海報並且使用Favini(長纖不織布)這種具有纖維紋理、半透光的紙材,然而這種材質使得海報製作變得比較困難。 Concreate Studio認為用手工製作的海報,可以在展覽現場引起參觀者的興趣。此外,他們也在製作過程中得到許多樂趣,因為手工海報的製作同時融合了字體設計與認識材質特性這兩個領域。

為了能讓設計在Favini這種紙上能夠有精確的表現,Concreate Studio使用壓克力顏料塗佈的方式。大約花了八個小時,利用工作空檔製作海報。Concreate Studio認為,手工海報的價值在於不可再生,在這個什麼東西都可以被複製、被規格化生產的時代,手工海報非常有趣!

Trip in Fashion 手工海報製作過程 

 

 

 

 

Concreate Studio簡介

Concreate Studio是一家專業品牌識別設計公司,目前服務的對象包含意大利本土與海外客戶。 工作室的合作夥伴包含建築、設計,攝影與影片製作。因此,Concreate Studio 能有效的運用跨界整合能力,給予品牌力量和競爭力。

 

 

 


訪談內容

Trip in Fashion is a brand realised for a turn of events whose theme is fashion and travel, organized by various local companies. We were asked to take part in the organizing group and to project the logo, the event identity and the prints.

Trip in Fashion – Fashion Show Event Identity

For the first event we decided to realize a poster, using the same paper we chose for the prints: Favini Twist Silver. Link

We thought to create a handmade poster, a unique piece to exhibit during the event, which could meet the guests’ interest in the graphic design and so it has been!

We made the poster for pleasure, as typographic studio and materials’ studio. Favini Twist paper is characterized by a textile paired with opaque film and paper and these characteristics made the poster’s realization rather difficult.

We used an acrylic color, some brushes and also some markers in the particulars, in order to have a higher precision of that paper’s type.

We worked hard for a long time, we worked in our spare time and also during the night in the last days before the event. We think it took about 8 hours.

A handmade poster has great value because it is something not reproducible in an era when everything is thought of being reproducible and standardized.