People make up to become the ideal "me", and this is just like a journey of transformation.
Every person struggles with the reality and expectation of society, we choose the cosmetics that we need every day, and we also want to cover ourselves to some degrees. When fulfilling others' expectations, we question ourselves what we want to present. We expect that makeup is not a result-oriented topic, but a process of behavior.
Chrysalides turn into butterflies, which also symbolizes the change of women from simplicity to a beautiful appearance. It is also the change that makeup brings to our face, and thus becomes part of our brand logo.
Most of the makeup needs are based on the “going out”, so we designed two series of products, travel brushes and portable brushes. In appearance, we use the mirror-like material, because it can reflect the change of appearance, in line with the changing brand concept.
空間設計 Space design
We combine the triangle mirrors and the elements of gradually changing ceiling and walls. The tunnel-like exhibition will have a logo in the middle of it.